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Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing

Promoting the use of contact tracing technology will be an important step in global recovery from the COVID-19 pandemic. Across two studies, we assessed two messaging strategies as motivators of intended contact tracing uptake. In one sample of 1117 Australian adults and one sample of 888 American a...

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Autores principales: Bradshaw, Emma L., Ryan, Richard M., Noetel, Michael, Saeri, Alexander K., Slattery, Peter, Grundy, Emily, Calvo, Rafael
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7852485/
https://www.ncbi.nlm.nih.gov/pubmed/33542699
http://dx.doi.org/10.3389/fpsyg.2020.591638
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author Bradshaw, Emma L.
Ryan, Richard M.
Noetel, Michael
Saeri, Alexander K.
Slattery, Peter
Grundy, Emily
Calvo, Rafael
author_facet Bradshaw, Emma L.
Ryan, Richard M.
Noetel, Michael
Saeri, Alexander K.
Slattery, Peter
Grundy, Emily
Calvo, Rafael
author_sort Bradshaw, Emma L.
collection PubMed
description Promoting the use of contact tracing technology will be an important step in global recovery from the COVID-19 pandemic. Across two studies, we assessed two messaging strategies as motivators of intended contact tracing uptake. In one sample of 1117 Australian adults and one sample of 888 American adults, we examined autonomy-supportive and controlling message framing and the presence or absence of information safety as predictors of intended contact tracing application uptake, using an online randomized 2 × 2 experimental design. The results suggested that the provision of data safety assurances may be key in affecting people’s intentions to use contact tracing technology, an effect we found in both samples regardless of whether messages were framed as autonomy-supportive or controlling. Those in high information safety conditions consistently reported higher intended uptake and more positive perceptions of the application than those in low information safety conditions. In Study 2, we also found that perceptions of government legitimacy related positively to intended application uptake, as did political affiliation. In sum, individuals appeared more willing to assent to authority regarding contact tracing insofar as their data safety can be assured. Yet, public messaging strategies alone may be insufficient to initiate intentions to change behavior, even in these unprecedented circumstances.
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spelling pubmed-78524852021-02-03 Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing Bradshaw, Emma L. Ryan, Richard M. Noetel, Michael Saeri, Alexander K. Slattery, Peter Grundy, Emily Calvo, Rafael Front Psychol Psychology Promoting the use of contact tracing technology will be an important step in global recovery from the COVID-19 pandemic. Across two studies, we assessed two messaging strategies as motivators of intended contact tracing uptake. In one sample of 1117 Australian adults and one sample of 888 American adults, we examined autonomy-supportive and controlling message framing and the presence or absence of information safety as predictors of intended contact tracing application uptake, using an online randomized 2 × 2 experimental design. The results suggested that the provision of data safety assurances may be key in affecting people’s intentions to use contact tracing technology, an effect we found in both samples regardless of whether messages were framed as autonomy-supportive or controlling. Those in high information safety conditions consistently reported higher intended uptake and more positive perceptions of the application than those in low information safety conditions. In Study 2, we also found that perceptions of government legitimacy related positively to intended application uptake, as did political affiliation. In sum, individuals appeared more willing to assent to authority regarding contact tracing insofar as their data safety can be assured. Yet, public messaging strategies alone may be insufficient to initiate intentions to change behavior, even in these unprecedented circumstances. Frontiers Media S.A. 2021-01-07 /pmc/articles/PMC7852485/ /pubmed/33542699 http://dx.doi.org/10.3389/fpsyg.2020.591638 Text en Copyright © 2021 Bradshaw, Ryan, Noetel, Saeri, Slattery, Grundy and Calvo. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Bradshaw, Emma L.
Ryan, Richard M.
Noetel, Michael
Saeri, Alexander K.
Slattery, Peter
Grundy, Emily
Calvo, Rafael
Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing
title Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing
title_full Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing
title_fullStr Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing
title_full_unstemmed Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing
title_short Information Safety Assurances Increase Intentions to Use COVID-19 Contact Tracing Applications, Regardless of Autonomy-Supportive or Controlling Message Framing
title_sort information safety assurances increase intentions to use covid-19 contact tracing applications, regardless of autonomy-supportive or controlling message framing
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7852485/
https://www.ncbi.nlm.nih.gov/pubmed/33542699
http://dx.doi.org/10.3389/fpsyg.2020.591638
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