Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization

Color is key for the visual encoding of data, yet its use reportedly affects decision making in important ways. We examined the impact of various popular color schemes on experts’ and lay peoples’ map-based decisions in two, geography and neuroscience, scenarios, in an online visualization experimen...

Descripción completa

Detalles Bibliográficos
Autores principales: Christen, Markus, Brugger, Peter, Fabrikant, Sara Irina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7861358/
https://www.ncbi.nlm.nih.gov/pubmed/33539461
http://dx.doi.org/10.1371/journal.pone.0246479
_version_ 1783647069002530816
author Christen, Markus
Brugger, Peter
Fabrikant, Sara Irina
author_facet Christen, Markus
Brugger, Peter
Fabrikant, Sara Irina
author_sort Christen, Markus
collection PubMed
description Color is key for the visual encoding of data, yet its use reportedly affects decision making in important ways. We examined the impact of various popular color schemes on experts’ and lay peoples’ map-based decisions in two, geography and neuroscience, scenarios, in an online visualization experiment. We found that changes in color mappings influence domain experts, especially neuroimaging experts, more in their decision-making than novices. Geographic visualization experts exhibited more trust in the unfavorable rainbow color scale than would have been predicted by their suitability ratings and their training, which renders them sensitive to scale appropriateness. Our empirical results make a strong call for increasing scientists’ awareness for and training in perceptually salient and cognitively informed design principles in data visualization.
format Online
Article
Text
id pubmed-7861358
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher Public Library of Science
record_format MEDLINE/PubMed
spelling pubmed-78613582021-02-12 Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization Christen, Markus Brugger, Peter Fabrikant, Sara Irina PLoS One Research Article Color is key for the visual encoding of data, yet its use reportedly affects decision making in important ways. We examined the impact of various popular color schemes on experts’ and lay peoples’ map-based decisions in two, geography and neuroscience, scenarios, in an online visualization experiment. We found that changes in color mappings influence domain experts, especially neuroimaging experts, more in their decision-making than novices. Geographic visualization experts exhibited more trust in the unfavorable rainbow color scale than would have been predicted by their suitability ratings and their training, which renders them sensitive to scale appropriateness. Our empirical results make a strong call for increasing scientists’ awareness for and training in perceptually salient and cognitively informed design principles in data visualization. Public Library of Science 2021-02-04 /pmc/articles/PMC7861358/ /pubmed/33539461 http://dx.doi.org/10.1371/journal.pone.0246479 Text en © 2021 Christen et al http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Christen, Markus
Brugger, Peter
Fabrikant, Sara Irina
Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization
title Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization
title_full Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization
title_fullStr Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization
title_full_unstemmed Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization
title_short Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization
title_sort susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7861358/
https://www.ncbi.nlm.nih.gov/pubmed/33539461
http://dx.doi.org/10.1371/journal.pone.0246479
work_keys_str_mv AT christenmarkus susceptibilityofdomainexpertstocolormanipulationindicateaneedfordesignprinciplesindatavisualization
AT bruggerpeter susceptibilityofdomainexpertstocolormanipulationindicateaneedfordesignprinciplesindatavisualization
AT fabrikantsarairina susceptibilityofdomainexpertstocolormanipulationindicateaneedfordesignprinciplesindatavisualization

Ejemplares similares