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Use of internal documents to investigate a tobacco company’s strategies to market snus in the United States

INTRODUCTION: Prior studies indicate that cigarette manufacturers have been interested for decades in developing a smokeless tobacco (SLT) product for smokers and non-users of SLT. The current study aims to assess a tobacco company’s use of novel marketing strategies and intent to promote snus in th...

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Detalles Bibliográficos
Autores principales:	Rhee, Joshua U., Abugazia, Jamilla Y., Cruz, Yan Marco E. Dela, Timberlake, David S.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	European Publishing on behalf of the European Network for Smoking and Tobacco Prevention (ENSP) 2021
Materias:	Research Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7879987/ https://www.ncbi.nlm.nih.gov/pubmed/33598590 http://dx.doi.org/10.18332/tpc/131809

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