Profiling the Self in Mobile Online Dating Apps: a Serial Picture Analysis

Profiles in the widely used phenomenon of mobile online dating applications are characteristically reduced to condensed information mostly containing one or a few pictures. Thus, these picture(s) play a significant role for the decision-making processes and success, supposedly holding vital meaning for the subjects. While profile pictures in social media are omnipresent and some research has already focused on these pictures, especially selfies, there has been little attention with regards to the actual self-presentation when mobile online dating. In this paper, we show the results of a reconstructive serial analysis of 524 mobile online dating profile pictures investigating how subjects present themselves in the context of a mobile online dating app. This context is highly specific and characterized by continuous and dichotomous judgments by (unknown) others, unseen competition, and permanent validation of the self. Despite the conceivable multitude of possible self-presentations, our analysis led to eight clear types of self-presentation. Contemplating on subject’s good reasons for presenting the self as one of many and not as varied and unique when mobile online dating, we refer to the discourse of the private self (Gergen, The saturated self: Dilemmas of identity in contemporary life, Basic Books, New York, 1991; Rose, Governing the soul: Shaping of the private self, Free Association Books, London, 2006) and to (Holzkamp, 1983. Grundlagen der Psychologie. Frankfurt a.M.: Campus.) concept of restrictive and generalized agency in a context of socially constituted norms.