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Leveraging social media and digital technology to market and meet the needs of neurosurgery patients
The digital era has arrived in healthcare. Health-care consumers, including neurosurgery patients, are increasingly using social media and other digital technologies to meet their health-care needs. In this work, we describe an illustrative case from Mayo Clinic where interlacing social media strate...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Scientific Scholar
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7881514/ https://www.ncbi.nlm.nih.gov/pubmed/33598351 http://dx.doi.org/10.25259/SNI_8_2021 |
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author | Neal, Matthew T. Lyons, Mark K. |
author_facet | Neal, Matthew T. Lyons, Mark K. |
author_sort | Neal, Matthew T. |
collection | PubMed |
description | The digital era has arrived in healthcare. Health-care consumers, including neurosurgery patients, are increasingly using social media and other digital technologies to meet their health-care needs. In this work, we describe an illustrative case from Mayo Clinic where interlacing social media strategies are leveraged to educate and engage patients. These strategies not only provide a valuable service to patients but they also reinforce the brand and serve as a marketing tool. Other digital technologies such as health-care apps and telemedicine are also adaptations that help meet the needs of the current neurosurgical patient. Similar to consumer trends in other service industries, these technologies provide patients with greater autonomy, convenience, and personalization. The digital era in health care presents an exciting opportunity for health-care organizations and providers to innovate, evolve, and improve the health of our patients. |
format | Online Article Text |
id | pubmed-7881514 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Scientific Scholar |
record_format | MEDLINE/PubMed |
spelling | pubmed-78815142021-02-16 Leveraging social media and digital technology to market and meet the needs of neurosurgery patients Neal, Matthew T. Lyons, Mark K. Surg Neurol Int Editorial The digital era has arrived in healthcare. Health-care consumers, including neurosurgery patients, are increasingly using social media and other digital technologies to meet their health-care needs. In this work, we describe an illustrative case from Mayo Clinic where interlacing social media strategies are leveraged to educate and engage patients. These strategies not only provide a valuable service to patients but they also reinforce the brand and serve as a marketing tool. Other digital technologies such as health-care apps and telemedicine are also adaptations that help meet the needs of the current neurosurgical patient. Similar to consumer trends in other service industries, these technologies provide patients with greater autonomy, convenience, and personalization. The digital era in health care presents an exciting opportunity for health-care organizations and providers to innovate, evolve, and improve the health of our patients. Scientific Scholar 2021-01-28 /pmc/articles/PMC7881514/ /pubmed/33598351 http://dx.doi.org/10.25259/SNI_8_2021 Text en Copyright: © 2020 Surgical Neurology International http://creativecommons.org/licenses/by-nc-sa/4.0 This is an open-access article distributed under the terms of the Creative Commons Attribution-Non Commercial-Share Alike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as the author is credited and the new creations are licensed under the identical terms. |
spellingShingle | Editorial Neal, Matthew T. Lyons, Mark K. Leveraging social media and digital technology to market and meet the needs of neurosurgery patients |
title | Leveraging social media and digital technology to market and meet the needs of neurosurgery patients |
title_full | Leveraging social media and digital technology to market and meet the needs of neurosurgery patients |
title_fullStr | Leveraging social media and digital technology to market and meet the needs of neurosurgery patients |
title_full_unstemmed | Leveraging social media and digital technology to market and meet the needs of neurosurgery patients |
title_short | Leveraging social media and digital technology to market and meet the needs of neurosurgery patients |
title_sort | leveraging social media and digital technology to market and meet the needs of neurosurgery patients |
topic | Editorial |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7881514/ https://www.ncbi.nlm.nih.gov/pubmed/33598351 http://dx.doi.org/10.25259/SNI_8_2021 |
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