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Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence

The increasing interest in online shopping in recent years has increased the importance of understanding customer engagement valence (CEV) in a virtual service network. There is yet a comprehensive explanation of the CEV concept, particularly its impact on multi-actor networks such as web stores. Th...

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Detalles Bibliográficos
Autores principales:	Siddique, Junaid, Shamim, Amjad, Nawaz, Muhammad, Faye, Ibrahima, Rehman, Mobashar
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7886976/ https://www.ncbi.nlm.nih.gov/pubmed/33613353 http://dx.doi.org/10.3389/fpsyg.2020.591753

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