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How value-sensitive design can empower sustainable consumption
In a so-called overpopulated world, sustainable consumption is of existential importance. However, the expanding spectrum of product choices and their production complexity challenge consumers to make informed and value-sensitive decisions. Recent approaches based on (personalized) psychological man...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
The Royal Society
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7890503/ https://www.ncbi.nlm.nih.gov/pubmed/33614080 http://dx.doi.org/10.1098/rsos.201418 |
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author | Asikis, Thomas Klinglmayr, Johannes Helbing, Dirk Pournaras, Evangelos |
author_facet | Asikis, Thomas Klinglmayr, Johannes Helbing, Dirk Pournaras, Evangelos |
author_sort | Asikis, Thomas |
collection | PubMed |
description | In a so-called overpopulated world, sustainable consumption is of existential importance. However, the expanding spectrum of product choices and their production complexity challenge consumers to make informed and value-sensitive decisions. Recent approaches based on (personalized) psychological manipulation are often intransparent, potentially privacy-invasive and inconsistent with (informational) self-determination. By contrast, responsible consumption based on informed choices currently requires reasoning to an extent that tends to overwhelm human cognitive capacity. As a result, a collective shift towards sustainable consumption remains a grand challenge. Here, we demonstrate a novel personal shopping assistant implemented as a smart phone app that supports a value-sensitive design and leverages sustainability awareness, using experts’ knowledge and ‘wisdom of the crowd’ for transparent product information and explainable product ratings. Real-world field experiments in two supermarkets confirm higher sustainability awareness and a bottom-up behavioural shift towards more sustainable consumption. These results encourage novel business models for retailers and producers, ethically aligned with consumer preferences and with higher sustainability. |
format | Online Article Text |
id | pubmed-7890503 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | The Royal Society |
record_format | MEDLINE/PubMed |
spelling | pubmed-78905032021-02-18 How value-sensitive design can empower sustainable consumption Asikis, Thomas Klinglmayr, Johannes Helbing, Dirk Pournaras, Evangelos R Soc Open Sci Computer Science and Artificial Intelligence In a so-called overpopulated world, sustainable consumption is of existential importance. However, the expanding spectrum of product choices and their production complexity challenge consumers to make informed and value-sensitive decisions. Recent approaches based on (personalized) psychological manipulation are often intransparent, potentially privacy-invasive and inconsistent with (informational) self-determination. By contrast, responsible consumption based on informed choices currently requires reasoning to an extent that tends to overwhelm human cognitive capacity. As a result, a collective shift towards sustainable consumption remains a grand challenge. Here, we demonstrate a novel personal shopping assistant implemented as a smart phone app that supports a value-sensitive design and leverages sustainability awareness, using experts’ knowledge and ‘wisdom of the crowd’ for transparent product information and explainable product ratings. Real-world field experiments in two supermarkets confirm higher sustainability awareness and a bottom-up behavioural shift towards more sustainable consumption. These results encourage novel business models for retailers and producers, ethically aligned with consumer preferences and with higher sustainability. The Royal Society 2021-01-13 /pmc/articles/PMC7890503/ /pubmed/33614080 http://dx.doi.org/10.1098/rsos.201418 Text en © 2021 The Authors. http://creativecommons.org/licenses/by/4.0/ http://creativecommons.org/licenses/by/4.0/http://creativecommons.org/licenses/by/4.0/Published by the Royal Society under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, provided the original author and source are credited. |
spellingShingle | Computer Science and Artificial Intelligence Asikis, Thomas Klinglmayr, Johannes Helbing, Dirk Pournaras, Evangelos How value-sensitive design can empower sustainable consumption |
title | How value-sensitive design can empower sustainable consumption |
title_full | How value-sensitive design can empower sustainable consumption |
title_fullStr | How value-sensitive design can empower sustainable consumption |
title_full_unstemmed | How value-sensitive design can empower sustainable consumption |
title_short | How value-sensitive design can empower sustainable consumption |
title_sort | how value-sensitive design can empower sustainable consumption |
topic | Computer Science and Artificial Intelligence |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7890503/ https://www.ncbi.nlm.nih.gov/pubmed/33614080 http://dx.doi.org/10.1098/rsos.201418 |
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