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Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands

This study investigated implicit and explicit memory effects of sexual and non-sexual advertisements embedded in either a sexual or non-sexual program among women viewers. We predicted that sexual appeals would facilitate implicit memory for the brand, and we explored whether program-type (sexual or...

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Detalles Bibliográficos
Autores principales:	Lawrence, Helena, Furnham, Adrian, McClelland, Alastair
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	SAGE Publications 2021
Materias:	Section I. Development
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7890690/ https://www.ncbi.nlm.nih.gov/pubmed/33509051 http://dx.doi.org/10.1177/0031512521990352

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