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Modelling strawberry quality in a longitudinal study under the marketing concept of branding

BACKGROUND: Marketing strategies, such as branding, redefine how consumers perceive quality and create new requirements related to season length and quality homogeneity, among others. For short-day (SD) strawberry cultivar brands, the commercial season is short due to a dependency on temperature and...

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Detalles Bibliográficos
Autores principales:	Mendes da Silva, Thais, Giuggioli, Nicole Roberta, Peano, Cristiana
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2021
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7900707/ https://www.ncbi.nlm.nih.gov/pubmed/33665407 http://dx.doi.org/10.1016/j.heliyon.2021.e06165

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