Social network data of Swiss farmers related to agricultural climate change mitigation

We present social network data of Swiss farmers, focusing on exchange and advice relations regarding agricultural climate change mitigation. The data were generated via face-to-face interviews in 2019 using the survey software Network Canvas (https://networkcanvas.com). We interviewed 50 farmers, with 25 of these participating in a regional climate protection initiative in Switzerland as well as 25 farmers located in the same region who did not participate in the initiative. Farmers were asked to indicate the persons with whom they regularly exchanged on topics related to climate change and mitigation in agriculture. The farmers assessed the type and strength of their relationships and were asked to rate the knowledge of their contacts regarding climate change mitigation. We also collected data on the perceived influence of farmers and other persons on farming decisions. Information on farmers’ adoption of climate change mitigation measures and behavioural characteristics was collected in a previous online survey. Farm characteristics were obtained from census data.