When personality gets under the skin: Need for uniqueness and body modifications

Do individuals modify their bodies in order to be unique? The present study sought to investigate need for uniqueness (NfU) subcomponents as possible motives for modifying one’s body. To this end, the study obtained information from 312 participants about their NfU (using the German NfU-G global scale and three sub-scales) and their body modifications (tattoos, piercings, and extreme body modifications such as tongue splitting). By analyzing the three subcomponents of NfU, the study was able to investigate the differential relationship of the sub-scales with the outcome measures, which facilitated a fine-grained understanding of the NfU–body-modification relationship. The study found that tattooed, pierced, and extreme-body-modified individuals had higher NfU-G scores than individuals without body modifications. Moreover, it seemed that individuals with tattoos took a social component into consideration while lacking concern regarding others’ reaction toward their tattoos, although not wanting to cause affront. Pierced and extreme-body-modified individuals, contrarily, tended to display a propensity to actively flout rules and not worry about others’ opinions on their modifications. However, although statistically significant, the effect size (d) for the NfU-G differences in the tattooed and pierced participants’ mean scores was small to medium in all three subcomponents. The extreme-body-modified group presented medium and medium to large effects. Further, the study observed that the number of body modifications increased with an increasing NfU in tattooed and pierced individuals. These findings demonstrated multifaceted interrelations between the NfU, its subcomponents, and the three kinds of body modifications investigated in the present study.