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Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology

This pilot study aims to investigate the relationships between consumers’ weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perceptio...

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Detalles Bibliográficos
Autores principales: Hummel, Gerrit, Maier, Saskia, Baumgarten, Maren, Eder, Cora, Strubich, Patrick Thomas, Stroebele-Benschop, Nanette
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7932502/
https://www.ncbi.nlm.nih.gov/pubmed/33661946
http://dx.doi.org/10.1371/journal.pone.0247755
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author Hummel, Gerrit
Maier, Saskia
Baumgarten, Maren
Eder, Cora
Strubich, Patrick Thomas
Stroebele-Benschop, Nanette
author_facet Hummel, Gerrit
Maier, Saskia
Baumgarten, Maren
Eder, Cora
Strubich, Patrick Thomas
Stroebele-Benschop, Nanette
author_sort Hummel, Gerrit
collection PubMed
description This pilot study aims to investigate the relationships between consumers’ weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perception, this pilot study attempts to link experimental and field research in this area. Shopping trips of participants with different weight status were recorded with mobile eye tracking devices and their unplanned purchase behavior was identified and analyzed. Different eye movement measurements for initial orientation and maintained attention were analyzed. Differences in visual attention caused by energy density of food were found. There was a tendency across all participants to look at low energy density food longer and more often.
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spelling pubmed-79325022021-03-15 Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology Hummel, Gerrit Maier, Saskia Baumgarten, Maren Eder, Cora Strubich, Patrick Thomas Stroebele-Benschop, Nanette PLoS One Research Article This pilot study aims to investigate the relationships between consumers’ weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perception, this pilot study attempts to link experimental and field research in this area. Shopping trips of participants with different weight status were recorded with mobile eye tracking devices and their unplanned purchase behavior was identified and analyzed. Different eye movement measurements for initial orientation and maintained attention were analyzed. Differences in visual attention caused by energy density of food were found. There was a tendency across all participants to look at low energy density food longer and more often. Public Library of Science 2021-03-04 /pmc/articles/PMC7932502/ /pubmed/33661946 http://dx.doi.org/10.1371/journal.pone.0247755 Text en © 2021 Hummel et al http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Hummel, Gerrit
Maier, Saskia
Baumgarten, Maren
Eder, Cora
Strubich, Patrick Thomas
Stroebele-Benschop, Nanette
Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology
title Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology
title_full Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology
title_fullStr Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology
title_full_unstemmed Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology
title_short Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology
title_sort visual attention towards food during unplanned purchases – a pilot study using mobile eye tracking technology
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7932502/
https://www.ncbi.nlm.nih.gov/pubmed/33661946
http://dx.doi.org/10.1371/journal.pone.0247755
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