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Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology
This pilot study aims to investigate the relationships between consumers’ weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perceptio...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7932502/ https://www.ncbi.nlm.nih.gov/pubmed/33661946 http://dx.doi.org/10.1371/journal.pone.0247755 |
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author | Hummel, Gerrit Maier, Saskia Baumgarten, Maren Eder, Cora Strubich, Patrick Thomas Stroebele-Benschop, Nanette |
author_facet | Hummel, Gerrit Maier, Saskia Baumgarten, Maren Eder, Cora Strubich, Patrick Thomas Stroebele-Benschop, Nanette |
author_sort | Hummel, Gerrit |
collection | PubMed |
description | This pilot study aims to investigate the relationships between consumers’ weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perception, this pilot study attempts to link experimental and field research in this area. Shopping trips of participants with different weight status were recorded with mobile eye tracking devices and their unplanned purchase behavior was identified and analyzed. Different eye movement measurements for initial orientation and maintained attention were analyzed. Differences in visual attention caused by energy density of food were found. There was a tendency across all participants to look at low energy density food longer and more often. |
format | Online Article Text |
id | pubmed-7932502 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-79325022021-03-15 Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology Hummel, Gerrit Maier, Saskia Baumgarten, Maren Eder, Cora Strubich, Patrick Thomas Stroebele-Benschop, Nanette PLoS One Research Article This pilot study aims to investigate the relationships between consumers’ weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perception, this pilot study attempts to link experimental and field research in this area. Shopping trips of participants with different weight status were recorded with mobile eye tracking devices and their unplanned purchase behavior was identified and analyzed. Different eye movement measurements for initial orientation and maintained attention were analyzed. Differences in visual attention caused by energy density of food were found. There was a tendency across all participants to look at low energy density food longer and more often. Public Library of Science 2021-03-04 /pmc/articles/PMC7932502/ /pubmed/33661946 http://dx.doi.org/10.1371/journal.pone.0247755 Text en © 2021 Hummel et al http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Hummel, Gerrit Maier, Saskia Baumgarten, Maren Eder, Cora Strubich, Patrick Thomas Stroebele-Benschop, Nanette Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology |
title | Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology |
title_full | Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology |
title_fullStr | Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology |
title_full_unstemmed | Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology |
title_short | Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology |
title_sort | visual attention towards food during unplanned purchases – a pilot study using mobile eye tracking technology |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7932502/ https://www.ncbi.nlm.nih.gov/pubmed/33661946 http://dx.doi.org/10.1371/journal.pone.0247755 |
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