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The determinant factors for the adoption of CRM in the Palestinian SMEs: The moderating effect of firm size

CRM adoption can provide innumerable benefits to the SMEs performance, including solving customer problems in a timely manner, enhancing customer satisfaction by appointing an expert to solve issues and queries, and the like. This study aims to examine the moderating effects of the firm size in the...

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Detalles Bibliográficos
Autores principales:	Salah, Omar Hasan, Yusof, Zawiyah Mohammad, Mohamed, Hazura
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2021
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7932763/ https://www.ncbi.nlm.nih.gov/pubmed/33662987 http://dx.doi.org/10.1371/journal.pone.0243355

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