Cargando…

Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction

With the rapid development of mobile devices, users can now read on the screen. Electronic reading (e-reading) has become a common reading style with the growth in online learning or electronic learning (e-learning). E-book applications (APPs) are widely developed and applied for reading on a screen...

Descripción completa

Detalles Bibliográficos
Autores principales: Liu, Hehai, Shao, Mingming, Liu, Xiaohong, Zhao, Li
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7933470/
https://www.ncbi.nlm.nih.gov/pubmed/33679567
http://dx.doi.org/10.3389/fpsyg.2021.640110
_version_ 1783660618206674944
author Liu, Hehai
Shao, Mingming
Liu, Xiaohong
Zhao, Li
author_facet Liu, Hehai
Shao, Mingming
Liu, Xiaohong
Zhao, Li
author_sort Liu, Hehai
collection PubMed
description With the rapid development of mobile devices, users can now read on the screen. Electronic reading (e-reading) has become a common reading style with the growth in online learning or electronic learning (e-learning). E-book applications (APPs) are widely developed and applied for reading on a screen. However, it is difficult for readers to change their reading habits or preference from paper-printed books to digital devices. The study of readers' continuance intention to use e-book APPs is the first step to improving e-reading. This study focuses on the influential factors on undergraduates' continuance intention of e-book APPs, which analyzed and summarized the literature related to the electronic book (e-book) applications (APPs) and undergraduates' continuous intention, combined with the characteristics of the e-book APPs, introduced relevant theories and variables, and established the factors that influence undergraduates' continuous intention of using e-book APPs. On this basis, the paper analyzed the relationship between various influencing factors and their influence on continuous intention. A model composed of five hypotheses was constructed to test the factors influencing undergraduates' continuous intention in e-book APPs. The results indicated that of all research variables, satisfaction is the most important factor that affects continuous intention; Perceived usefulness and perceived playfulness have an indirect effect on continuous intention through satisfaction; personalization has direct effects on perceived usefulness and perceived playfulness, so it also has an indirect effect on continuous intention. The findings of the study will be helpful for designers and developers of e-book APPs and provide e-book APP suggestions for readers as well.
format Online
Article
Text
id pubmed-7933470
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher Frontiers Media S.A.
record_format MEDLINE/PubMed
spelling pubmed-79334702021-03-06 Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction Liu, Hehai Shao, Mingming Liu, Xiaohong Zhao, Li Front Psychol Psychology With the rapid development of mobile devices, users can now read on the screen. Electronic reading (e-reading) has become a common reading style with the growth in online learning or electronic learning (e-learning). E-book applications (APPs) are widely developed and applied for reading on a screen. However, it is difficult for readers to change their reading habits or preference from paper-printed books to digital devices. The study of readers' continuance intention to use e-book APPs is the first step to improving e-reading. This study focuses on the influential factors on undergraduates' continuance intention of e-book APPs, which analyzed and summarized the literature related to the electronic book (e-book) applications (APPs) and undergraduates' continuous intention, combined with the characteristics of the e-book APPs, introduced relevant theories and variables, and established the factors that influence undergraduates' continuous intention of using e-book APPs. On this basis, the paper analyzed the relationship between various influencing factors and their influence on continuous intention. A model composed of five hypotheses was constructed to test the factors influencing undergraduates' continuous intention in e-book APPs. The results indicated that of all research variables, satisfaction is the most important factor that affects continuous intention; Perceived usefulness and perceived playfulness have an indirect effect on continuous intention through satisfaction; personalization has direct effects on perceived usefulness and perceived playfulness, so it also has an indirect effect on continuous intention. The findings of the study will be helpful for designers and developers of e-book APPs and provide e-book APP suggestions for readers as well. Frontiers Media S.A. 2021-02-19 /pmc/articles/PMC7933470/ /pubmed/33679567 http://dx.doi.org/10.3389/fpsyg.2021.640110 Text en Copyright © 2021 Liu, Shao, Liu and Zhao. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Liu, Hehai
Shao, Mingming
Liu, Xiaohong
Zhao, Li
Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction
title Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction
title_full Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction
title_fullStr Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction
title_full_unstemmed Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction
title_short Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction
title_sort exploring the influential factors on readers' continuance intentions of e-book apps: personalization, usefulness, playfulness, and satisfaction
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7933470/
https://www.ncbi.nlm.nih.gov/pubmed/33679567
http://dx.doi.org/10.3389/fpsyg.2021.640110
work_keys_str_mv AT liuhehai exploringtheinfluentialfactorsonreaderscontinuanceintentionsofebookappspersonalizationusefulnessplayfulnessandsatisfaction
AT shaomingming exploringtheinfluentialfactorsonreaderscontinuanceintentionsofebookappspersonalizationusefulnessplayfulnessandsatisfaction
AT liuxiaohong exploringtheinfluentialfactorsonreaderscontinuanceintentionsofebookappspersonalizationusefulnessplayfulnessandsatisfaction
AT zhaoli exploringtheinfluentialfactorsonreaderscontinuanceintentionsofebookappspersonalizationusefulnessplayfulnessandsatisfaction