Pictures of social interaction prompt a sustained increase of the smile expression and induce sociability

Viewing pictures of social interaction can facilitate approach behaviors. We conducted two studies to investigate if social interaction cues, empathy, and/or social touch modulate facial electromyographic (EMG) reactivity (as evidenced by the zygomaticus major and corrugator supercilii muscles) and mood states. We presented bonding pictures (depicting social interaction) and control pictures (without social interaction) while continuously recording zygomatic and corrugator EMG activities. In both studies, picture blocks were paired by valence and arousal. All participants were college students. In study 1, participants (n = 80, 47 women) read relevant priming texts immediately before viewing each block of 14 pictures. In study 2, participants did not read (n = 82, 63 women) priming texts before each block of 28 pictures. In study 1 and study 2, participants also completed mood states questionnaires to assess sociability and altruistic behavior. Empathy and social touch frequency were also assessed by self-reported questionnaires. In both studies, bonding pictures increased the zygomatic activity and the self-reported sociability feeling compared to control pictures. Only in study 2, bonding pictures decreased median corrugator activity compared to control pictures. We concluded that social interaction cues were efficient to increase sociability and prompt a sustained smile expression regardless of priming texts.