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Analyzing the farmers’ pro-environmental behavior intention and their rural tourism livelihood in tourist village where its ecological environment is polluted
This study examines farmers’ intentions towards pro-environmental behavior in a famous tourist village in China called Guanshan, whose ecological environment is polluted. By adopting the empirically validated norm activation model (NAM) of Schwartz and merging it with Vroom’s expectancy theory, the...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7951871/ https://www.ncbi.nlm.nih.gov/pubmed/33705423 http://dx.doi.org/10.1371/journal.pone.0247407 |