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Analyzing the farmers’ pro-environmental behavior intention and their rural tourism livelihood in tourist village where its ecological environment is polluted

This study examines farmers’ intentions towards pro-environmental behavior in a famous tourist village in China called Guanshan, whose ecological environment is polluted. By adopting the empirically validated norm activation model (NAM) of Schwartz and merging it with Vroom’s expectancy theory, the...

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Detalles Bibliográficos
Autores principales: Tang, Hongjiu, Liu, Zhaoyin, Long, Xiaojie
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7951871/
https://www.ncbi.nlm.nih.gov/pubmed/33705423
http://dx.doi.org/10.1371/journal.pone.0247407