Cargando…

Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States.

INTRODUCTION: Heated tobacco products (HTPs), such as IQOS, have been introduced in a growing number of international markets. However, little is known about perceptions of HTP products among youth. METHODS: Data are from Wave 1 of the International Tobacco Control Youth Tobacco and E-cigarette Surv...

Descripción completa

Detalles Bibliográficos
Autores principales: Czoli, Christine D., White, Christine M., Reid, Jessica L., O’Connor, Richard J., Hammond, David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7958490/
https://www.ncbi.nlm.nih.gov/pubmed/30696783
http://dx.doi.org/10.1136/tobaccocontrol-2018-054654
_version_ 1783664828897820672
author Czoli, Christine D.
White, Christine M.
Reid, Jessica L.
O’Connor, Richard J.
Hammond, David
author_facet Czoli, Christine D.
White, Christine M.
Reid, Jessica L.
O’Connor, Richard J.
Hammond, David
author_sort Czoli, Christine D.
collection PubMed
description INTRODUCTION: Heated tobacco products (HTPs), such as IQOS, have been introduced in a growing number of international markets. However, little is known about perceptions of HTP products among youth. METHODS: Data are from Wave 1 of the International Tobacco Control Youth Tobacco and E-cigarette Survey (2017), a web-based cohort survey of 16- to 19-year-olds from Canada, England, and the United States (US). Respondents (n=12,064) were shown an image of IQOS and asked about their awareness, interest in trying, and susceptibility to trying the product. Youth awareness, interest in trying, and susceptibility to trying IQOS were analyzed using descriptive statistics, and logistic regression models were used to examine correlates of these outcomes. RESULTS: Overall, 7.0% of youth reported awareness of IQOS (England=5.6%, Canada=6.4%, and US=9.1%) and 38.6% expressed interest in trying the product (England=41.8%, Canada=33.0%, and US=40.9%). Within each country, all key outcomes varied by smoking status: greater proportions of youth who were currently smoking or had a history of smoking reported being aware of, interested in trying, and susceptible to trying IQOS. Interest and susceptibility to trying IQOS were associated with male sex, current tobacco use, and current e-cigarette use. Across all countries, susceptibility to trying IQOS (25.1%) was higher than for tobacco cigarettes (19.3%), but lower than for e-cigarettes (29.1%). CONCLUSIONS: Awareness of heated tobacco products, such as IQOS, is emerging among youth in Canada, England, and the US. Interest in trying these products is very high among smokers, but also present among non-smokers.
format Online
Article
Text
id pubmed-7958490
institution National Center for Biotechnology Information
language English
publishDate 2019
record_format MEDLINE/PubMed
spelling pubmed-79584902021-03-15 Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States. Czoli, Christine D. White, Christine M. Reid, Jessica L. O’Connor, Richard J. Hammond, David Tob Control Article INTRODUCTION: Heated tobacco products (HTPs), such as IQOS, have been introduced in a growing number of international markets. However, little is known about perceptions of HTP products among youth. METHODS: Data are from Wave 1 of the International Tobacco Control Youth Tobacco and E-cigarette Survey (2017), a web-based cohort survey of 16- to 19-year-olds from Canada, England, and the United States (US). Respondents (n=12,064) were shown an image of IQOS and asked about their awareness, interest in trying, and susceptibility to trying the product. Youth awareness, interest in trying, and susceptibility to trying IQOS were analyzed using descriptive statistics, and logistic regression models were used to examine correlates of these outcomes. RESULTS: Overall, 7.0% of youth reported awareness of IQOS (England=5.6%, Canada=6.4%, and US=9.1%) and 38.6% expressed interest in trying the product (England=41.8%, Canada=33.0%, and US=40.9%). Within each country, all key outcomes varied by smoking status: greater proportions of youth who were currently smoking or had a history of smoking reported being aware of, interested in trying, and susceptible to trying IQOS. Interest and susceptibility to trying IQOS were associated with male sex, current tobacco use, and current e-cigarette use. Across all countries, susceptibility to trying IQOS (25.1%) was higher than for tobacco cigarettes (19.3%), but lower than for e-cigarettes (29.1%). CONCLUSIONS: Awareness of heated tobacco products, such as IQOS, is emerging among youth in Canada, England, and the US. Interest in trying these products is very high among smokers, but also present among non-smokers. 2019-01-29 2020-01 /pmc/articles/PMC7958490/ /pubmed/30696783 http://dx.doi.org/10.1136/tobaccocontrol-2018-054654 Text en http://creativecommons.org/licenses/by/4.0/ Exclusive license The Corresponding Author has the right to grant on behalf of all authors and does grant on behalf of all authors, an exclusive licence (or non-exclusive for government employees) on a worldwide basis to the BMJ Publishing Group Ltd and its Licensees to permit this article (if accepted) to be published in Tobacco Control and any other BMJPGL products to exploit all subsidiary rights, as set out in our licence http://journals.bmj.com/site/authors/editorial-policies.xhtml#copyright and the Corresponding Author accepts and understands that any supply made under these terms is made by BMJPGL to the Corresponding Author. Where the Corresponding Author wishes to make the article available on an open access basis (and intends to pay the relevant open access fee), the terms of such open access shall be governed by a Creative Commons (http://creativecommons.org/) licence – details of these licences and which Creative Commons licence will apply to this article are set out in our licence referred to above.
spellingShingle Article
Czoli, Christine D.
White, Christine M.
Reid, Jessica L.
O’Connor, Richard J.
Hammond, David
Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States.
title Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States.
title_full Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States.
title_fullStr Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States.
title_full_unstemmed Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States.
title_short Awareness and interest in IQOS heated tobacco products among youth in Canada, England & the United States.
title_sort awareness and interest in iqos heated tobacco products among youth in canada, england & the united states.
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7958490/
https://www.ncbi.nlm.nih.gov/pubmed/30696783
http://dx.doi.org/10.1136/tobaccocontrol-2018-054654
work_keys_str_mv AT czolichristined awarenessandinterestiniqosheatedtobaccoproductsamongyouthincanadaenglandtheunitedstates
AT whitechristinem awarenessandinterestiniqosheatedtobaccoproductsamongyouthincanadaenglandtheunitedstates
AT reidjessical awarenessandinterestiniqosheatedtobaccoproductsamongyouthincanadaenglandtheunitedstates
AT oconnorrichardj awarenessandinterestiniqosheatedtobaccoproductsamongyouthincanadaenglandtheunitedstates
AT hammonddavid awarenessandinterestiniqosheatedtobaccoproductsamongyouthincanadaenglandtheunitedstates