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Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were as...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7966991/ https://www.ncbi.nlm.nih.gov/pubmed/33748476 http://dx.doi.org/10.1016/j.heliyon.2021.e06404 |
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author | Triatmanto, Boge Respati, Harianto Wahyuni, Nanik |
author_facet | Triatmanto, Boge Respati, Harianto Wahyuni, Nanik |
author_sort | Triatmanto, Boge |
collection | PubMed |
description | The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were assessed. Each star hotel has nine managers so that the study population is 621 managers. The research sample of 232 managers. The sampling technique is simple random sampling. Statistical techniques used Confirmatory Factor Analysis (CFA) and descriptive analysis of mean and mode. This research is related to the success of the hospitality marketing strategy; therefore, it is urgent to conduct an in-depth investigation of the corporate image of the hotel. The results showed that managers who work in the hotel industry better understand the corporate image of the hotel at an psychological level to maintain trust in customers. Trust becomes part of the psychological managers in implementing corporate image practices in the hospitality industry. |
format | Online Article Text |
id | pubmed-7966991 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Elsevier |
record_format | MEDLINE/PubMed |
spelling | pubmed-79669912021-03-19 Towards an understanding of corporate image in the hospitality industry East Java, Indonesia Triatmanto, Boge Respati, Harianto Wahyuni, Nanik Heliyon Research Article The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were assessed. Each star hotel has nine managers so that the study population is 621 managers. The research sample of 232 managers. The sampling technique is simple random sampling. Statistical techniques used Confirmatory Factor Analysis (CFA) and descriptive analysis of mean and mode. This research is related to the success of the hospitality marketing strategy; therefore, it is urgent to conduct an in-depth investigation of the corporate image of the hotel. The results showed that managers who work in the hotel industry better understand the corporate image of the hotel at an psychological level to maintain trust in customers. Trust becomes part of the psychological managers in implementing corporate image practices in the hospitality industry. Elsevier 2021-03-10 /pmc/articles/PMC7966991/ /pubmed/33748476 http://dx.doi.org/10.1016/j.heliyon.2021.e06404 Text en © 2021 The Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
spellingShingle | Research Article Triatmanto, Boge Respati, Harianto Wahyuni, Nanik Towards an understanding of corporate image in the hospitality industry East Java, Indonesia |
title | Towards an understanding of corporate image in the hospitality industry East Java, Indonesia |
title_full | Towards an understanding of corporate image in the hospitality industry East Java, Indonesia |
title_fullStr | Towards an understanding of corporate image in the hospitality industry East Java, Indonesia |
title_full_unstemmed | Towards an understanding of corporate image in the hospitality industry East Java, Indonesia |
title_short | Towards an understanding of corporate image in the hospitality industry East Java, Indonesia |
title_sort | towards an understanding of corporate image in the hospitality industry east java, indonesia |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7966991/ https://www.ncbi.nlm.nih.gov/pubmed/33748476 http://dx.doi.org/10.1016/j.heliyon.2021.e06404 |
work_keys_str_mv | AT triatmantoboge towardsanunderstandingofcorporateimageinthehospitalityindustryeastjavaindonesia AT respatiharianto towardsanunderstandingofcorporateimageinthehospitalityindustryeastjavaindonesia AT wahyuninanik towardsanunderstandingofcorporateimageinthehospitalityindustryeastjavaindonesia |