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Towards an understanding of corporate image in the hospitality industry East Java, Indonesia

The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were as...

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Detalles Bibliográficos
Autores principales: Triatmanto, Boge, Respati, Harianto, Wahyuni, Nanik
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7966991/
https://www.ncbi.nlm.nih.gov/pubmed/33748476
http://dx.doi.org/10.1016/j.heliyon.2021.e06404
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author Triatmanto, Boge
Respati, Harianto
Wahyuni, Nanik
author_facet Triatmanto, Boge
Respati, Harianto
Wahyuni, Nanik
author_sort Triatmanto, Boge
collection PubMed
description The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were assessed. Each star hotel has nine managers so that the study population is 621 managers. The research sample of 232 managers. The sampling technique is simple random sampling. Statistical techniques used Confirmatory Factor Analysis (CFA) and descriptive analysis of mean and mode. This research is related to the success of the hospitality marketing strategy; therefore, it is urgent to conduct an in-depth investigation of the corporate image of the hotel. The results showed that managers who work in the hotel industry better understand the corporate image of the hotel at an psychological level to maintain trust in customers. Trust becomes part of the psychological managers in implementing corporate image practices in the hospitality industry.
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spelling pubmed-79669912021-03-19 Towards an understanding of corporate image in the hospitality industry East Java, Indonesia Triatmanto, Boge Respati, Harianto Wahyuni, Nanik Heliyon Research Article The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were assessed. Each star hotel has nine managers so that the study population is 621 managers. The research sample of 232 managers. The sampling technique is simple random sampling. Statistical techniques used Confirmatory Factor Analysis (CFA) and descriptive analysis of mean and mode. This research is related to the success of the hospitality marketing strategy; therefore, it is urgent to conduct an in-depth investigation of the corporate image of the hotel. The results showed that managers who work in the hotel industry better understand the corporate image of the hotel at an psychological level to maintain trust in customers. Trust becomes part of the psychological managers in implementing corporate image practices in the hospitality industry. Elsevier 2021-03-10 /pmc/articles/PMC7966991/ /pubmed/33748476 http://dx.doi.org/10.1016/j.heliyon.2021.e06404 Text en © 2021 The Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Research Article
Triatmanto, Boge
Respati, Harianto
Wahyuni, Nanik
Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
title Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
title_full Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
title_fullStr Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
title_full_unstemmed Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
title_short Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
title_sort towards an understanding of corporate image in the hospitality industry east java, indonesia
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7966991/
https://www.ncbi.nlm.nih.gov/pubmed/33748476
http://dx.doi.org/10.1016/j.heliyon.2021.e06404
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