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Towards an understanding of corporate image in the hospitality industry East Java, Indonesia
The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were as...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7966991/ https://www.ncbi.nlm.nih.gov/pubmed/33748476 http://dx.doi.org/10.1016/j.heliyon.2021.e06404 |