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Quality and psychosocial factors influencing purchase of orange‐fleshed sweetpotato bread

This 2018 study, conducted in six Tusky's supermarkets in Nairobi, Kenya, combined the Just‐About‐Right, Penalty and Mean‐End‐Chain analyses to examine the quality and psychosocial factors influencing the purchase of a novel bread made from orange‐fleshed sweet potato (OFSP), a biofortified cro...

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Detalles Bibliográficos
Autores principales:	Okello, Julius Juma, Shiundu, Felix Mwala, Mwende, Janet, Lagerkvist, Carl Johan, Nyikal, Rose Adhiambo, Muoki, Penina, Mburu, John, Low, Jan, Hareau, Guy, Heck, Simon
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	John Wiley and Sons Inc. 2020
Materias:	Sweetpotato
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7984082/ https://www.ncbi.nlm.nih.gov/pubmed/33776244 http://dx.doi.org/10.1111/ijfs.14822

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