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Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam
A large-scale field experiment in Rotterdam, Netherlands, tested whether nudging could increase public transport use. During one work week, 4000 commuters on six bus lines, received a free travel card holder. On the three bus lines in the experimental condition, the card holders displayed a social l...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7990888/ https://www.ncbi.nlm.nih.gov/pubmed/33776859 http://dx.doi.org/10.3389/fpsyg.2021.633865 |
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author | Franssens, Samuel Botchway, Ebo de Swart, Willie Dewitte, Siegfried |
author_facet | Franssens, Samuel Botchway, Ebo de Swart, Willie Dewitte, Siegfried |
author_sort | Franssens, Samuel |
collection | PubMed |
description | A large-scale field experiment in Rotterdam, Netherlands, tested whether nudging could increase public transport use. During one work week, 4000 commuters on six bus lines, received a free travel card holder. On the three bus lines in the experimental condition, the card holders displayed a social label that branded bus passengers as sustainable travelers because of their bus use. On the three bus lines in the control condition, there was no such message on the card holders. Analysis of the number of rides per hour showed that the intervention led to a change from pre-intervention (619 days) to post-intervention period (176 days) that was estimated to be 1.18 rides per day greater on experimental lines than on control lines. This experiment shows that public transport operators can increase public transport use by incorporating messages that positively label passengers as sustainable travelers in their communication strategies. |
format | Online Article Text |
id | pubmed-7990888 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-79908882021-03-26 Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam Franssens, Samuel Botchway, Ebo de Swart, Willie Dewitte, Siegfried Front Psychol Psychology A large-scale field experiment in Rotterdam, Netherlands, tested whether nudging could increase public transport use. During one work week, 4000 commuters on six bus lines, received a free travel card holder. On the three bus lines in the experimental condition, the card holders displayed a social label that branded bus passengers as sustainable travelers because of their bus use. On the three bus lines in the control condition, there was no such message on the card holders. Analysis of the number of rides per hour showed that the intervention led to a change from pre-intervention (619 days) to post-intervention period (176 days) that was estimated to be 1.18 rides per day greater on experimental lines than on control lines. This experiment shows that public transport operators can increase public transport use by incorporating messages that positively label passengers as sustainable travelers in their communication strategies. Frontiers Media S.A. 2021-03-11 /pmc/articles/PMC7990888/ /pubmed/33776859 http://dx.doi.org/10.3389/fpsyg.2021.633865 Text en Copyright © 2021 Franssens, Botchway, de Swart and Dewitte. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Franssens, Samuel Botchway, Ebo de Swart, Willie Dewitte, Siegfried Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam |
title | Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam |
title_full | Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam |
title_fullStr | Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam |
title_full_unstemmed | Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam |
title_short | Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam |
title_sort | nudging commuters to increase public transport use: a field experiment in rotterdam |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7990888/ https://www.ncbi.nlm.nih.gov/pubmed/33776859 http://dx.doi.org/10.3389/fpsyg.2021.633865 |
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