Touching to Feel: Brain Activity During In-Store Consumer Experience

To gain a deeper understanding of consumers' brain responses during a real-time in-store exploration could help retailers to get much closer to costumers' experience. To our knowledge, this is the first time the specific role of touch has been investigated by means of a neuroscientific app...

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Detalles Bibliográficos
Autores principales: Balconi, Michela, Venturella, Irene, Sebastiani, Roberta, Angioletti, Laura
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8021689/
https://www.ncbi.nlm.nih.gov/pubmed/33833724
http://dx.doi.org/10.3389/fpsyg.2021.653011

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8021689/
https://www.ncbi.nlm.nih.gov/pubmed/33833724
http://dx.doi.org/10.3389/fpsyg.2021.653011

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