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Touching to Feel: Brain Activity During In-Store Consumer Experience
To gain a deeper understanding of consumers' brain responses during a real-time in-store exploration could help retailers to get much closer to costumers' experience. To our knowledge, this is the first time the specific role of touch has been investigated by means of a neuroscientific app...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8021689/ https://www.ncbi.nlm.nih.gov/pubmed/33833724 http://dx.doi.org/10.3389/fpsyg.2021.653011 |