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Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study

The objective of this research is to investigate how cultural differences affect consumers’ online purchase behavior. We reviewed the recent literature on cross-cultural studies on online behavior and building on Hofstede’s theory of cultural dimensions and the theory of planned behavior (TPB), we d...

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Detalles Bibliográficos
Autores principales:	Pratesi, Francesca, Hu, Lala, Rialti, Riccardo, Zollo, Lamberto, Faraoni, Monica
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer International Publishing 2021
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8026092/ http://dx.doi.org/10.1007/s43039-021-00022-z

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