Dimensions of pathological narcissism and intention to vote for Donald Trump

Pathological narcissism is a term often applied to former President Donald Trump, but it has been less examined as a potential predictor of voting for him. Trump projects a grandiose and omnipotent self-image during press conferences and rallies, and his followers at these events often respond with both effusive admiration and an inflated sense of their own self-regard, all of which are aspects of narcissism. However, while Trump’s personal narcissism has been well documented, there is little research on the narcissism of his supporters. In this study we conducted an exploratory analysis examining the hierarchical structure of pathological narcissism and which aspects of narcissism within that structure were associated with intended voting for Trump in the 2020 U.S. presidential election in a sample of U.S. residents collected online (N = 495) using Amazon’s Mechanical Turk. Results indicated that an eight-echelon hierarchy best fit the data. Within this hierarchy, antagonistic and indifferent aspects of narcissism within the fifth echelon best predicted intended voting for Trump over and above relevant demographic variables. These results have implications for the study of narcissism and, especially given the results of the 2020 election, the degree to which one can make use of narcissistic aspects of personality in political contests.