How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type

PURPOSE: On the basis of stimulus-organism-response (SOR) theory, this study extends the work of Lee and Kwon by examining the concept of perceived usefulness as a mediator between emotional interaction (familiarity and intimacy) and purchase intention. The consumer purchase decision model, in which...

Descripción completa

Detalles Bibliográficos
Autores principales: Wang, Min, Sun, Lin-Lin, Hou, Jun-Dong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2021
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8055276/
https://www.ncbi.nlm.nih.gov/pubmed/33889034
http://dx.doi.org/10.2147/PRBM.S301286

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8055276/
https://www.ncbi.nlm.nih.gov/pubmed/33889034
http://dx.doi.org/10.2147/PRBM.S301286

Ejemplares similares