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How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type

PURPOSE: On the basis of stimulus-organism-response (SOR) theory, this study extends the work of Lee and Kwon by examining the concept of perceived usefulness as a mediator between emotional interaction (familiarity and intimacy) and purchase intention. The consumer purchase decision model, in which...

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Detalles Bibliográficos
Autores principales:	Wang, Min, Sun, Lin-Lin, Hou, Jun-Dong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove 2021
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8055276/ https://www.ncbi.nlm.nih.gov/pubmed/33889034 http://dx.doi.org/10.2147/PRBM.S301286

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