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How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful

Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations' strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structur...

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Autores principales: Núñez-Barriopedro, Estela, Cuesta-Valiño, Pedro, Gutiérrez-Rodríguez, Pablo, Ravina-Ripoll, Rafael
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8058425/
https://www.ncbi.nlm.nih.gov/pubmed/33897562
http://dx.doi.org/10.3389/fpsyg.2021.653034
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author Núñez-Barriopedro, Estela
Cuesta-Valiño, Pedro
Gutiérrez-Rodríguez, Pablo
Ravina-Ripoll, Rafael
author_facet Núñez-Barriopedro, Estela
Cuesta-Valiño, Pedro
Gutiérrez-Rodríguez, Pablo
Ravina-Ripoll, Rafael
author_sort Núñez-Barriopedro, Estela
collection PubMed
description Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations' strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people's loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members.
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spelling pubmed-80584252021-04-22 How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful Núñez-Barriopedro, Estela Cuesta-Valiño, Pedro Gutiérrez-Rodríguez, Pablo Ravina-Ripoll, Rafael Front Psychol Psychology Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations' strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people's loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members. Frontiers Media S.A. 2021-04-07 /pmc/articles/PMC8058425/ /pubmed/33897562 http://dx.doi.org/10.3389/fpsyg.2021.653034 Text en Copyright © 2021 Núñez-Barriopedro, Cuesta-Valiño, Gutiérrez-Rodríguez and Ravina-Ripoll. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Núñez-Barriopedro, Estela
Cuesta-Valiño, Pedro
Gutiérrez-Rodríguez, Pablo
Ravina-Ripoll, Rafael
How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
title How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
title_full How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
title_fullStr How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
title_full_unstemmed How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
title_short How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
title_sort how does happiness influence the loyalty of karate athletes? a model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8058425/
https://www.ncbi.nlm.nih.gov/pubmed/33897562
http://dx.doi.org/10.3389/fpsyg.2021.653034
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