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How do sentiments affect virality on Twitter?

Virality on Twitter is catching the attention of researchers, trying to identify factors which increase or decrease the probability of retweeting. We study how terms expressing sentiments affect retweeting frequencies by means of a regression model on the number of retweets, which is specially accur...

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Detalles Bibliográficos
Autores principales: Jiménez-Zafra, Salud María, Sáez-Castillo, Antonio José, Conde-Sánchez, Antonio, Martín-Valdivia, María Teresa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Royal Society 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8059576/
https://www.ncbi.nlm.nih.gov/pubmed/33996120
http://dx.doi.org/10.1098/rsos.201756
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author Jiménez-Zafra, Salud María
Sáez-Castillo, Antonio José
Conde-Sánchez, Antonio
Martín-Valdivia, María Teresa
author_facet Jiménez-Zafra, Salud María
Sáez-Castillo, Antonio José
Conde-Sánchez, Antonio
Martín-Valdivia, María Teresa
author_sort Jiménez-Zafra, Salud María
collection PubMed
description Virality on Twitter is catching the attention of researchers, trying to identify factors which increase or decrease the probability of retweeting. We study how terms expressing sentiments affect retweeting frequencies by means of a regression model on the number of retweets, which is specially accurate to deal with virality. We focus on the Spanish political situation during the pseudo-referendum held in Catalonia on 1 October 2017. We have found that the use of negativity in a tweet increases the probability of retweeting and that iSOL lexicon is the one that better determines the relationship between polarity and virality.
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spelling pubmed-80595762021-05-14 How do sentiments affect virality on Twitter? Jiménez-Zafra, Salud María Sáez-Castillo, Antonio José Conde-Sánchez, Antonio Martín-Valdivia, María Teresa R Soc Open Sci Computer Science and Artificial Intelligence Virality on Twitter is catching the attention of researchers, trying to identify factors which increase or decrease the probability of retweeting. We study how terms expressing sentiments affect retweeting frequencies by means of a regression model on the number of retweets, which is specially accurate to deal with virality. We focus on the Spanish political situation during the pseudo-referendum held in Catalonia on 1 October 2017. We have found that the use of negativity in a tweet increases the probability of retweeting and that iSOL lexicon is the one that better determines the relationship between polarity and virality. The Royal Society 2021-04-14 /pmc/articles/PMC8059576/ /pubmed/33996120 http://dx.doi.org/10.1098/rsos.201756 Text en © 2021 The Authors. https://creativecommons.org/licenses/by/4.0/Published by the Royal Society under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, provided the original author and source are credited.
spellingShingle Computer Science and Artificial Intelligence
Jiménez-Zafra, Salud María
Sáez-Castillo, Antonio José
Conde-Sánchez, Antonio
Martín-Valdivia, María Teresa
How do sentiments affect virality on Twitter?
title How do sentiments affect virality on Twitter?
title_full How do sentiments affect virality on Twitter?
title_fullStr How do sentiments affect virality on Twitter?
title_full_unstemmed How do sentiments affect virality on Twitter?
title_short How do sentiments affect virality on Twitter?
title_sort how do sentiments affect virality on twitter?
topic Computer Science and Artificial Intelligence
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8059576/
https://www.ncbi.nlm.nih.gov/pubmed/33996120
http://dx.doi.org/10.1098/rsos.201756
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