Personal attitude or experience? Which factors influence residents’ acceptance of mixed-income communities?

Although many researchers and policy makers have argued that social mixing could contribute to sustainable communities, most people still prefer to live in a homogeneous rather than a diverse community. Considering the large gap between the political need for social mixing and people’s preference, it is essential to understand residents’ perceptions and preferences regarding socially-mixed neighborhoods in order to promote sustainable community development. This study explorers residents’ willingness to accept living in mixed-income communities in Korea, with attention to various levels of income mix. This study conducted an online survey of 2,000 respondents living in seven metropolitan cities in Korea, including Seoul. The study aimed to investigate residents’ comfortability and willingness to move into different mixed-income communities. The results showed that residents with higher openness to diversity are more likely to accept mixed-income communities, but frequent interaction with low-income people reduces higher-income people’s willingness to accept mixed-income communities. As both personal attitudes and experience are important determinants of individuals’ social mix preference, a more systematic community development strategy is required to achieve successful social mixing.