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Consumers’ participation in information-related activities on social media

This study examined the relationship between consumers’ characteristics and social media use, focusing on consumers’ information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers’ creating content, sharing infor...

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Detalles Bibliográficos
Autores principales: Nam, Su-Jung, Hwang, Hyesun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8064600/
https://www.ncbi.nlm.nih.gov/pubmed/33891643
http://dx.doi.org/10.1371/journal.pone.0250248
Descripción
Sumario:This study examined the relationship between consumers’ characteristics and social media use, focusing on consumers’ information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers’ creating content, sharing information, and providing of feedback on information were affected by their digital literacy, need for cognition, and self-esteem. Information literacy and need for cognition had positive effects on engagement in these information-related activities, but self-esteem exerted a negative effect.