Cargando…

Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines

BACKGROUND: Advertisements for dermatology-related products in consumer magazines serve as a potential source of health literacy, which varies by demographic group. OBJECTIVE: This study sought to examine differences in advertisements for dermatology-related products in the top U.S. consumer magazin...

Descripción completa

Detalles Bibliográficos
Autores principales: Wiznia, Lauren E., Wang, Jenny, Steuer, Alexa B., Elbuluk, Nada
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8072494/
https://www.ncbi.nlm.nih.gov/pubmed/33937491
http://dx.doi.org/10.1016/j.ijwd.2021.01.009
_version_ 1783683921434640384
author Wiznia, Lauren E.
Wang, Jenny
Steuer, Alexa B.
Elbuluk, Nada
author_facet Wiznia, Lauren E.
Wang, Jenny
Steuer, Alexa B.
Elbuluk, Nada
author_sort Wiznia, Lauren E.
collection PubMed
description BACKGROUND: Advertisements for dermatology-related products in consumer magazines serve as a potential source of health literacy, which varies by demographic group. OBJECTIVE: This study sought to examine differences in advertisements for dermatology-related products in the top U.S. consumer magazines targeted at women of color compared with three other demographic groups: teenagers, adult women, and adult men. METHODS: Dermatology advertisements in the most circulated U.S. consumer magazines targeting these four demographic groups were analyzed. Descriptive statistics were obtained. Simple logistic regressions were used to compare the product indications, language used, and the sex, age, ethnicity, and skin type of models between magazine categories. Limitations of this study included that certain magazines could not be included due to a lack of accessibility, and subjective assessments were made when necessary because not all data collected were explicitly stated. RESULTS: Significant differences exist in print media advertising for women of color in comparison with other demographic groups, including skin-of-color magazines having an increased number of darker-skin models, more advertisements related to products that target pigmentation, and differences in advertisement word choices. CONCLUSION: The differences in print media advertising for women of color in comparison with other demographic groups may influence the dermatologic concerns of this population, including their dermatology-related knowledge base, grooming practices, beauty perceptions, and utilization of dermatology as a specialty.
format Online
Article
Text
id pubmed-8072494
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher Elsevier
record_format MEDLINE/PubMed
spelling pubmed-80724942021-04-29 Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines Wiznia, Lauren E. Wang, Jenny Steuer, Alexa B. Elbuluk, Nada Int J Womens Dermatol Original Research BACKGROUND: Advertisements for dermatology-related products in consumer magazines serve as a potential source of health literacy, which varies by demographic group. OBJECTIVE: This study sought to examine differences in advertisements for dermatology-related products in the top U.S. consumer magazines targeted at women of color compared with three other demographic groups: teenagers, adult women, and adult men. METHODS: Dermatology advertisements in the most circulated U.S. consumer magazines targeting these four demographic groups were analyzed. Descriptive statistics were obtained. Simple logistic regressions were used to compare the product indications, language used, and the sex, age, ethnicity, and skin type of models between magazine categories. Limitations of this study included that certain magazines could not be included due to a lack of accessibility, and subjective assessments were made when necessary because not all data collected were explicitly stated. RESULTS: Significant differences exist in print media advertising for women of color in comparison with other demographic groups, including skin-of-color magazines having an increased number of darker-skin models, more advertisements related to products that target pigmentation, and differences in advertisement word choices. CONCLUSION: The differences in print media advertising for women of color in comparison with other demographic groups may influence the dermatologic concerns of this population, including their dermatology-related knowledge base, grooming practices, beauty perceptions, and utilization of dermatology as a specialty. Elsevier 2021-01-18 /pmc/articles/PMC8072494/ /pubmed/33937491 http://dx.doi.org/10.1016/j.ijwd.2021.01.009 Text en © 2021 The Authors https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Original Research
Wiznia, Lauren E.
Wang, Jenny
Steuer, Alexa B.
Elbuluk, Nada
Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines
title Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines
title_full Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines
title_fullStr Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines
title_full_unstemmed Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines
title_short Direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: A cross-sectional analysis of top-circulating consumer magazines
title_sort direct-to-consumer dermatology-related advertising differs in magazines targeted to women of color: a cross-sectional analysis of top-circulating consumer magazines
topic Original Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8072494/
https://www.ncbi.nlm.nih.gov/pubmed/33937491
http://dx.doi.org/10.1016/j.ijwd.2021.01.009
work_keys_str_mv AT wiznialaurene directtoconsumerdermatologyrelatedadvertisingdiffersinmagazinestargetedtowomenofcoloracrosssectionalanalysisoftopcirculatingconsumermagazines
AT wangjenny directtoconsumerdermatologyrelatedadvertisingdiffersinmagazinestargetedtowomenofcoloracrosssectionalanalysisoftopcirculatingconsumermagazines
AT steueralexab directtoconsumerdermatologyrelatedadvertisingdiffersinmagazinestargetedtowomenofcoloracrosssectionalanalysisoftopcirculatingconsumermagazines
AT elbuluknada directtoconsumerdermatologyrelatedadvertisingdiffersinmagazinestargetedtowomenofcoloracrosssectionalanalysisoftopcirculatingconsumermagazines