Cargando…
The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study
Research demonstrates that characteristics of cigarette packaging influence consumer product perceptions, yet the current literature on the impact of cigar packaging is limited. This study aims to examine how different cigarillo packaging features influence young adult cigar smokers’ perceptions. In...
Autores principales: | , , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2021
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8073489/ https://www.ncbi.nlm.nih.gov/pubmed/33921793 http://dx.doi.org/10.3390/ijerph18084330 |
_version_ | 1783684141954367488 |
---|---|
author | Delnevo, Cristine D. Jeong, Michelle Ganz, Ollie Giovenco, Daniel P. Miller Lo, Erin |
author_facet | Delnevo, Cristine D. Jeong, Michelle Ganz, Ollie Giovenco, Daniel P. Miller Lo, Erin |
author_sort | Delnevo, Cristine D. |
collection | PubMed |
description | Research demonstrates that characteristics of cigarette packaging influence consumer product perceptions, yet the current literature on the impact of cigar packaging is limited. This study aims to examine how different cigarillo packaging features influence young adult cigar smokers’ perceptions. In 2016, we recruited past-year cigar users aged 18–34 from Amazon Mechanical Turk (N = 1260). We utilized a 2 × 2 × 3 × 2 between-subjects factorial design, randomly assigning participants to view one of 24 images of a cigarillo package that varied by brand (Black & Mild vs. Swisher Sweets), brand name (full vs. abbreviated), color (brown vs. green vs. purple), and price promotion (present vs. absent). Participants rated the product on several perceptions and purchase intentions, and they reported on cigar use and demographics. Overall, color and brand name influenced perceptions, but effects varied by brand. For Swisher Sweets, only price promotions influenced perceptions (e.g., taste, use for marijuana); for Black & Mild, all packaging features influenced perceptions (e.g., harshness, tobacco quality), and price promotions increased purchase intentions. Our findings also raise questions that product features may interact with one another, with certain features, such as color, overpowering other attributes. More research is needed to understand the impact of other packaging features, such as warning labels, on product perceptions across a variety of brands. |
format | Online Article Text |
id | pubmed-8073489 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-80734892021-04-27 The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study Delnevo, Cristine D. Jeong, Michelle Ganz, Ollie Giovenco, Daniel P. Miller Lo, Erin Int J Environ Res Public Health Article Research demonstrates that characteristics of cigarette packaging influence consumer product perceptions, yet the current literature on the impact of cigar packaging is limited. This study aims to examine how different cigarillo packaging features influence young adult cigar smokers’ perceptions. In 2016, we recruited past-year cigar users aged 18–34 from Amazon Mechanical Turk (N = 1260). We utilized a 2 × 2 × 3 × 2 between-subjects factorial design, randomly assigning participants to view one of 24 images of a cigarillo package that varied by brand (Black & Mild vs. Swisher Sweets), brand name (full vs. abbreviated), color (brown vs. green vs. purple), and price promotion (present vs. absent). Participants rated the product on several perceptions and purchase intentions, and they reported on cigar use and demographics. Overall, color and brand name influenced perceptions, but effects varied by brand. For Swisher Sweets, only price promotions influenced perceptions (e.g., taste, use for marijuana); for Black & Mild, all packaging features influenced perceptions (e.g., harshness, tobacco quality), and price promotions increased purchase intentions. Our findings also raise questions that product features may interact with one another, with certain features, such as color, overpowering other attributes. More research is needed to understand the impact of other packaging features, such as warning labels, on product perceptions across a variety of brands. MDPI 2021-04-19 /pmc/articles/PMC8073489/ /pubmed/33921793 http://dx.doi.org/10.3390/ijerph18084330 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Delnevo, Cristine D. Jeong, Michelle Ganz, Ollie Giovenco, Daniel P. Miller Lo, Erin The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study |
title | The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study |
title_full | The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study |
title_fullStr | The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study |
title_full_unstemmed | The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study |
title_short | The Effect of Cigarillo Packaging Characteristics on Young Adult Perceptions and Intentions: An Experimental Study |
title_sort | effect of cigarillo packaging characteristics on young adult perceptions and intentions: an experimental study |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8073489/ https://www.ncbi.nlm.nih.gov/pubmed/33921793 http://dx.doi.org/10.3390/ijerph18084330 |
work_keys_str_mv | AT delnevocristined theeffectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT jeongmichelle theeffectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT ganzollie theeffectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT giovencodanielp theeffectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT millerloerin theeffectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT delnevocristined effectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT jeongmichelle effectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT ganzollie effectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT giovencodanielp effectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy AT millerloerin effectofcigarillopackagingcharacteristicsonyoungadultperceptionsandintentionsanexperimentalstudy |