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Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index

We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when using their mobile device in brick-and-mortar stor...

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Detalles Bibliográficos
Autores principales:	Lawry, Charles Aaron, Bhappu, Anita D.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8076571/ https://www.ncbi.nlm.nih.gov/pubmed/33927671 http://dx.doi.org/10.3389/fpsyg.2021.661503

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