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‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines
BACKGROUND: The Philippines has a high smoking prevalence and one of the largest tobacco menthol market shares in the world. Flavour capsule cigarettes were introduced to the Philippines in 2013, most of which are menthol flavoured, and their market share is increasing. We explored perceptions of fl...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8077215/ https://www.ncbi.nlm.nih.gov/pubmed/32447317 http://dx.doi.org/10.1136/tobaccocontrol-2019-055524 |
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author | Brown, Jennifer Zhu, Meng Moran, Meghan Hoe, Connie Frejas, Ferdie Cohen, Joanna E |
author_facet | Brown, Jennifer Zhu, Meng Moran, Meghan Hoe, Connie Frejas, Ferdie Cohen, Joanna E |
author_sort | Brown, Jennifer |
collection | PubMed |
description | BACKGROUND: The Philippines has a high smoking prevalence and one of the largest tobacco menthol market shares in the world. Flavour capsule cigarettes were introduced to the Philippines in 2013, most of which are menthol flavoured, and their market share is increasing. We explored perceptions of flavoured cigarette packaging among young adult Filipinos. METHODS: We conducted eight focus groups with 63 young adults ages 18–24 years in Manila in 2019, stratified by gender and smoking status. We conducted a thematic analysis of the transcripts. RESULTS: Most participants assessed relative harm of cigarettes based on strength, mainly determined by colour of the packaging. Menthol cigarettes with primarily blue packaging were considered less harmful than menthol cigarettes with primarily green packaging. Many participants considered flavour capsule packs most attractive, compared with non-flavoured and traditional menthol cigarettes, due to the colouring of the packs and expectations regarding taste. Some participants likened the capsules and the taste of flavour capsule cigarettes to candy, and many participants thought flavour capsule cigarettes would most likely be smoked by teenagers or young adults. CONCLUSIONS: Young adult Filipinos believe that some menthol-flavoured cigarettes are less harmful than other flavoured cigarettes and non-flavoured cigarettes and find flavour capsule cigarettes attractive. A tobacco flavour ban and implementation of plain packaging might help reduce misperceptions of risk and make cigarettes less appealing. |
format | Online Article Text |
id | pubmed-8077215 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | BMJ Publishing Group |
record_format | MEDLINE/PubMed |
spelling | pubmed-80772152021-05-11 ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines Brown, Jennifer Zhu, Meng Moran, Meghan Hoe, Connie Frejas, Ferdie Cohen, Joanna E Tob Control Original Research BACKGROUND: The Philippines has a high smoking prevalence and one of the largest tobacco menthol market shares in the world. Flavour capsule cigarettes were introduced to the Philippines in 2013, most of which are menthol flavoured, and their market share is increasing. We explored perceptions of flavoured cigarette packaging among young adult Filipinos. METHODS: We conducted eight focus groups with 63 young adults ages 18–24 years in Manila in 2019, stratified by gender and smoking status. We conducted a thematic analysis of the transcripts. RESULTS: Most participants assessed relative harm of cigarettes based on strength, mainly determined by colour of the packaging. Menthol cigarettes with primarily blue packaging were considered less harmful than menthol cigarettes with primarily green packaging. Many participants considered flavour capsule packs most attractive, compared with non-flavoured and traditional menthol cigarettes, due to the colouring of the packs and expectations regarding taste. Some participants likened the capsules and the taste of flavour capsule cigarettes to candy, and many participants thought flavour capsule cigarettes would most likely be smoked by teenagers or young adults. CONCLUSIONS: Young adult Filipinos believe that some menthol-flavoured cigarettes are less harmful than other flavoured cigarettes and non-flavoured cigarettes and find flavour capsule cigarettes attractive. A tobacco flavour ban and implementation of plain packaging might help reduce misperceptions of risk and make cigarettes less appealing. BMJ Publishing Group 2021-05 2020-05-23 /pmc/articles/PMC8077215/ /pubmed/32447317 http://dx.doi.org/10.1136/tobaccocontrol-2019-055524 Text en © Author(s) (or their employer(s)) 2021. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. https://creativecommons.org/licenses/by-nc/4.0/This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ (https://creativecommons.org/licenses/by-nc/4.0/) . |
spellingShingle | Original Research Brown, Jennifer Zhu, Meng Moran, Meghan Hoe, Connie Frejas, Ferdie Cohen, Joanna E ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines |
title | ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines |
title_full | ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines |
title_fullStr | ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines |
title_full_unstemmed | ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines |
title_short | ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines |
title_sort | ‘it has candy. you need to press on it’: young adults’ perceptions of flavoured cigarettes in the philippines |
topic | Original Research |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8077215/ https://www.ncbi.nlm.nih.gov/pubmed/32447317 http://dx.doi.org/10.1136/tobaccocontrol-2019-055524 |
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