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Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities
The increase of social media (SM) has led to continuous deviations in how day-to-day entrepreneurial activities can be carried out. Additionally, studies devoted to SM entrepreneurship and SM are relatively limited and fragmented in their focus. However there is growing interest from scholars, pract...
Autores principales: | Fan, Mingyue, Qalati, Sikandar Ali, Khan, Muhammad Aamir Shafique, Shah, Syed Mir Muhammad, Ramzan, Muhammad, Khan, Raza Saleem |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8081172/ https://www.ncbi.nlm.nih.gov/pubmed/33909618 http://dx.doi.org/10.1371/journal.pone.0247320 |
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