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Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities

In this era of technology development, every business wants to equip its salesforce with a sustainable salesforce automation system to improve sales performance and customer relationship management (CRM) capabilities. This study investigates the impact of big data analytics (BDA) on CRM capabilities...

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Detalles Bibliográficos
Autores principales:	Shahbaz, Muhammad, Gao, Changyuan, Zhai, Lili, Shahzad, Fakhar, Luqman, Adeel, Zahid, Rimsha
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2021
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8081224/ https://www.ncbi.nlm.nih.gov/pubmed/33909667 http://dx.doi.org/10.1371/journal.pone.0250229

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