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Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising
Companies increasingly seek to use gay protagonists in audio-visual commercials to attract a new affluent target group. There is also growing demand for the diversity present in society to be reflected in media formats such as advertising. Studies have shown, however, that heterosexual consumers (es...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8100044/ https://www.ncbi.nlm.nih.gov/pubmed/33967905 http://dx.doi.org/10.3389/fpsyg.2021.645533 |