Cargando…

Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform

This cross-sectional study quantifies the number and duration of distinct advertisements that appear during child-directed videos on a video-sharing platform as well as the frequency of age-inappropriate ads.

Detalles Bibliográficos
Autores principales: Yeo, Samantha L., Schaller, Alexandria, Robb, Michael B., Radesky, Jenny S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: American Medical Association 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8120325/
https://www.ncbi.nlm.nih.gov/pubmed/33983402
http://dx.doi.org/10.1001/jamanetworkopen.2021.9890
_version_ 1783692044468748288
author Yeo, Samantha L.
Schaller, Alexandria
Robb, Michael B.
Radesky, Jenny S.
author_facet Yeo, Samantha L.
Schaller, Alexandria
Robb, Michael B.
Radesky, Jenny S.
author_sort Yeo, Samantha L.
collection PubMed
description This cross-sectional study quantifies the number and duration of distinct advertisements that appear during child-directed videos on a video-sharing platform as well as the frequency of age-inappropriate ads.
format Online
Article
Text
id pubmed-8120325
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher American Medical Association
record_format MEDLINE/PubMed
spelling pubmed-81203252021-05-14 Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform Yeo, Samantha L. Schaller, Alexandria Robb, Michael B. Radesky, Jenny S. JAMA Netw Open Research Letter This cross-sectional study quantifies the number and duration of distinct advertisements that appear during child-directed videos on a video-sharing platform as well as the frequency of age-inappropriate ads. American Medical Association 2021-05-13 /pmc/articles/PMC8120325/ /pubmed/33983402 http://dx.doi.org/10.1001/jamanetworkopen.2021.9890 Text en Copyright 2021 Yeo SL et al. JAMA Network Open. https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the CC-BY License.
spellingShingle Research Letter
Yeo, Samantha L.
Schaller, Alexandria
Robb, Michael B.
Radesky, Jenny S.
Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform
title Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform
title_full Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform
title_fullStr Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform
title_full_unstemmed Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform
title_short Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform
title_sort frequency and duration of advertising on popular child-directed channels on a video-sharing platform
topic Research Letter
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8120325/
https://www.ncbi.nlm.nih.gov/pubmed/33983402
http://dx.doi.org/10.1001/jamanetworkopen.2021.9890
work_keys_str_mv AT yeosamanthal frequencyanddurationofadvertisingonpopularchilddirectedchannelsonavideosharingplatform
AT schalleralexandria frequencyanddurationofadvertisingonpopularchilddirectedchannelsonavideosharingplatform
AT robbmichaelb frequencyanddurationofadvertisingonpopularchilddirectedchannelsonavideosharingplatform
AT radeskyjennys frequencyanddurationofadvertisingonpopularchilddirectedchannelsonavideosharingplatform