Multi-attribute Cognitive Decision Making via Convex Combination of Weighted Vector Similarity Measures for Single-Valued Neutrosophic Sets

Similarity measure (SM) proves to be a necessary tool in cognitive decision making processes. A single-valued neutrosophic set (SVNS) is just a particular instance of neutrosophic sets (NSs), which is capable of handling uncertainty and impreciseness/vagueness with a better degree of accuracy. The present article proposes two new weighted vector SMs for SVNSs, by taking the convex combination of vector SMs of Jaccard and Dice and Jaccard and cosine vector SMs. The applications of the proposed measures are validated by solving few multi-attribute decision-making (MADM) problems under neutrosophic environment. Moreover, to prevent the spread of COVID-19 outbreak, we also demonstrate the problem of selecting proper antivirus face mask with the help of our newly constructed measures. The best deserving alternative is calculated based on the highest SM values between the set of alternatives with an ideal alternative. Meticulous comparative analysis is presented to show the effectiveness of the proposed measures with the already established ones in the literature. Finally, illustrative examples are demonstrated to show the reliability, feasibility, and applicability of the proposed decision-making method. The comparison of the results manifests a fair agreement of the outcomes for the best alternative, proving that our proposed measures are effective. Moreover, the presented SMs are assured to have multifarious applications in the field of pattern recognition, image clustering, medical diagnosis, complex decision-making problems, etc. In addition, the newly constructed measures have the potential of being applied to problems of group decision making where the human cognition-based thought processes play a major role.