Two Sides of the Same Coin or Two Different Currencies? Representations of Happiness and Unhappiness among Finnish Women

This paper presents results from a study exploring representations of “happiness” and “unhappiness.” Word associations with these concepts were produced by 16–18 and 29–34-year-old women from Finland, the country that the United Nation’s World Happiness Report has ranked the “happiest” in the world. Correspondence Analysis (CA) and Hierarchical Cluster Analysis show that participants in both age groups share three clusters of words associated with “happiness”: Tangible happiness, Affective happiness and Serene happiness. We noted more differences in the associations with “unhappiness,” for which the two groups share only two clusters: Loss and Everyday problems. A distinct third cluster, Affective unhappiness, emerged for the younger women, whereas older women’s associations are further differentiated into a more complex structure, including two more clusters: Dejection and Apprehension. Additionally, CA shows that in both age groups, self-reported happiness levels do not discriminate which words are associated with happiness and unhappiness. Finally, qualitative content analysis of a questionnaire item investigating how to reach complete happiness suggested that there are three recurring answer types: happiness can be improved through external changes, internal changes, or not at all because complete/permanent happiness does not exist. The study provides a methodological design which, unlike most happiness studies, allows participants the freedom to bring up the meaning of happiness and unhappiness. Thus, the study constitutes a contribution to a more nuanced understanding of happiness.