Current Situation Research on Integrated Development and Application of China's "Publishing + VR/AR"

As the development of information technology and change in people's reading habits, the publishing industry is integrating with the modern information technology and transforming to the digitization. The virtual reality (VR) and augmented reality (AR) technologies have been developed rapidly since 2016, which have begun to be applied in some areas and made remarkable achievements in just a few years. Multiple publishing units in China respond to the call of the times, and conduct the innovative development by combining with their own resource advantages. In this paper, the application status of VR/AR technology in book publishing, newspaper media, periodicals and magazines is summarized, and some representative cases are illustrated the application of VR/AR technologies in the publishing industry does give readers an extraordinary reading experience, and promotes the interaction among readers, authors and publishing units, which finds a new innovation point for the innovation of the whole publishing industry.