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Incorporating negative and positive word of mouth (WOM) in compartment-based epidemiology models in a not-for-profit marketing context
The simultaneous occurrence of negative and positive word of mouth is often likely in a marketing context. Measuring the influence of these conflicting social pressures is not straightforward in current diffusion models. Adaptations from compartment models of epidemiology can provide methods for est...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Palgrave Macmillan UK
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8150145/ http://dx.doi.org/10.1057/s41270-021-00112-z |