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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

The aim of this research is to analyze links between customer-based brand equity and customer engagement in the field of experiential services (e.g., private health clinics)—taking an emerging economy context as our reference. The authors put forth a chain of effects—based in Social Capital Theory—t...

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Detalles Bibliográficos
Autores principales: Cambra-Fierro, Jesús J., Fuentes-Blasco, María, Huerta-Álvarez, Rocío, Olavarría, Ana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8154334/
http://dx.doi.org/10.1007/s11628-021-00448-7

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