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An Automatized Contextual Marketing System Based on a Wi-Fi Indoor Positioning System

A complete contextual marketing platform including an indoor positioning system (IPS) for smartphones is proposed and evaluated to later be deployed in large infrastructures, such as malls. To this end, we design and implement a novel methodology based on location-as-a-service (LAAS), comprising all...

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Detalles Bibliográficos
Autores principales:	López-Pastor, José-Antonio, Ruiz-Ruiz, Antonio-Jesús, García-Sánchez, Antonio-Javier, Gómez-Tornero, José-Luis
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8155996/ https://www.ncbi.nlm.nih.gov/pubmed/34067813 http://dx.doi.org/10.3390/s21103495

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