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Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations

The present research examines whether the perceived uniqueness of one’s thoughts and salience of uniqueness motivations can influence attitude strength and resistance. Participants who rated their thoughts as relatively unique formed attitudes that showed greater correspondence with behavioral inten...

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Detalles Bibliográficos
Autores principales: Blankenship, Kevin L., Kane, Kelly A., Machacek, Marielle G.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8160101/
https://www.ncbi.nlm.nih.gov/pubmed/34054656
http://dx.doi.org/10.3389/fpsyg.2021.653031
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author Blankenship, Kevin L.
Kane, Kelly A.
Machacek, Marielle G.
author_facet Blankenship, Kevin L.
Kane, Kelly A.
Machacek, Marielle G.
author_sort Blankenship, Kevin L.
collection PubMed
description The present research examines whether the perceived uniqueness of one’s thoughts and salience of uniqueness motivations can influence attitude strength and resistance. Participants who rated their thoughts as relatively unique formed attitudes that showed greater correspondence with behavioral intentions to act on the attitude (Study 1). In Study 2, participants who recalled a previous purchase motivated by the desire to be unique (versus to fit in) after generating message counterarguments were less persuaded (more resistant) and reported greater willingness to act on their (negative) attitude. Moreover, attitudes mediated the effect of the purchase manipulation on intentions to act on the attitude.
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spelling pubmed-81601012021-05-29 Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations Blankenship, Kevin L. Kane, Kelly A. Machacek, Marielle G. Front Psychol Psychology The present research examines whether the perceived uniqueness of one’s thoughts and salience of uniqueness motivations can influence attitude strength and resistance. Participants who rated their thoughts as relatively unique formed attitudes that showed greater correspondence with behavioral intentions to act on the attitude (Study 1). In Study 2, participants who recalled a previous purchase motivated by the desire to be unique (versus to fit in) after generating message counterarguments were less persuaded (more resistant) and reported greater willingness to act on their (negative) attitude. Moreover, attitudes mediated the effect of the purchase manipulation on intentions to act on the attitude. Frontiers Media S.A. 2021-05-14 /pmc/articles/PMC8160101/ /pubmed/34054656 http://dx.doi.org/10.3389/fpsyg.2021.653031 Text en Copyright © 2021 Blankenship, Kane and Machacek. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Blankenship, Kevin L.
Kane, Kelly A.
Machacek, Marielle G.
Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations
title Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations
title_full Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations
title_fullStr Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations
title_full_unstemmed Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations
title_short Think Unique: Perceptions of Uniqueness Increases Resistance to Persuasion and Attitude-Intention Relations
title_sort think unique: perceptions of uniqueness increases resistance to persuasion and attitude-intention relations
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8160101/
https://www.ncbi.nlm.nih.gov/pubmed/34054656
http://dx.doi.org/10.3389/fpsyg.2021.653031
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