Activity in the brain’s valuation and mentalizing networks is associated with propagation of online recommendations

Word of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems implicated in assessing the value of stimuli (i.e., subjective...

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Detalles Bibliográficos
Autores principales: Baek, Elisa C., O’Donnell, Matthew Brook, Scholz, Christin, Pei, Rui, Garcia, Javier O., Vettel, Jean M., Falk, Emily B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8160140/
https://www.ncbi.nlm.nih.gov/pubmed/34045543
http://dx.doi.org/10.1038/s41598-021-90420-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8160140/
https://www.ncbi.nlm.nih.gov/pubmed/34045543
http://dx.doi.org/10.1038/s41598-021-90420-2

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