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Activity in the brain’s valuation and mentalizing networks is associated with propagation of online recommendations
Word of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems implicated in assessing the value of stimuli (i.e., subjective...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group UK
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8160140/ https://www.ncbi.nlm.nih.gov/pubmed/34045543 http://dx.doi.org/10.1038/s41598-021-90420-2 |