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Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships

This research focuses on students' online purchase intentions in Pakistan toward different products available for sale on numerous e-business websites. This study's main objective is to determine which methodology is better to enhance customer online purchase intention. It also aims to dis...

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Detalles Bibliográficos
Autores principales: Dong, Dandan, Malik, Haider Ali, Liu, Yaoping, Elashkar, Elsayed Elsherbini, Shoukry, Alaa Mohamd, Khader, J. A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8160311/
https://www.ncbi.nlm.nih.gov/pubmed/34054669
http://dx.doi.org/10.3389/fpsyg.2021.665194

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