Implications of the COVID-19 pandemic on market orientation in retail banking

This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increa...

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Autores principales: Haapio, Hannele, Mero, Joel, Karjaluoto, Heikki, Shaikh, Aijaz A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8165678/
http://dx.doi.org/10.1057/s41264-021-00099-9
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author Haapio, Hannele
Mero, Joel
Karjaluoto, Heikki
Shaikh, Aijaz A.
author_facet Haapio, Hannele
Mero, Joel
Karjaluoto, Heikki
Shaikh, Aijaz A.
author_sort Haapio, Hannele
collection PubMed
description This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increasing their MO in response to the crisis. This study finds subcategories based on the empirical data that explain the implementation of MO in more detail. Overall, the findings provide valuable conceptual and managerial insights into the modus operandi of banks during a crisis and offer new best practices for the banking industry.
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spelling pubmed-81656782021-06-01 Implications of the COVID-19 pandemic on market orientation in retail banking Haapio, Hannele Mero, Joel Karjaluoto, Heikki Shaikh, Aijaz A. J Financ Serv Mark Original Article This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increasing their MO in response to the crisis. This study finds subcategories based on the empirical data that explain the implementation of MO in more detail. Overall, the findings provide valuable conceptual and managerial insights into the modus operandi of banks during a crisis and offer new best practices for the banking industry. Palgrave Macmillan UK 2021-05-31 2021 /pmc/articles/PMC8165678/ http://dx.doi.org/10.1057/s41264-021-00099-9 Text en © The Author(s) 2021 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) ), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/ (https://creativecommons.org/publicdomain/zero/1.0/) ) applies to the data made available in this article, unless otherwise stated.
spellingShingle Original Article
Haapio, Hannele
Mero, Joel
Karjaluoto, Heikki
Shaikh, Aijaz A.
Implications of the COVID-19 pandemic on market orientation in retail banking
title Implications of the COVID-19 pandemic on market orientation in retail banking
title_full Implications of the COVID-19 pandemic on market orientation in retail banking
title_fullStr Implications of the COVID-19 pandemic on market orientation in retail banking
title_full_unstemmed Implications of the COVID-19 pandemic on market orientation in retail banking
title_short Implications of the COVID-19 pandemic on market orientation in retail banking
title_sort implications of the covid-19 pandemic on market orientation in retail banking
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8165678/
http://dx.doi.org/10.1057/s41264-021-00099-9
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